Social media marketing is one of the hottest topics in the internet marketing arena, and the reason is simple: more traffic, better brand recognition. Search engines are also beginning to realize that social websites such as Facebook, Twitter, Google Plus, and Pinterest are the future so they are using them in their ranking factors. Furthermore, they know that billions of users of mobile devices around the world are using social media sites to access a huge amount of information every single day. Therefore, social media marketing should be an essential component of any internet marketing plan for Des Moines businesses, which can generate tons of targeted traffic to any service or product if done properly.

Social media signals

Search engines play a vital role in the traffic equation of any internet marketing plan. Search engines love social signals because they understand that social networks and social media sites are powerful tools to get a message out there. You need to get traffic from search engines because they offer you high quality per click, but websites such as Facebook are great to get targeted traffic as well. If you get tons of social signals such as Facebook likes, Google +1’s, and Twitter shares, your search engines rankings will improve as well. You also need to remember that search engines do not like manipulation, and social signals are just another tool to get even more targeted traffic.

Getting the most out of Facebook

You can get the most out of your Facebook ads when you use Custom Audiences to advertise to people that are part of any group. For example, if you are selling a product in the internet marketing niche, then you can target groups about video marketing with the use of Custom Audiences and get the return on investment you are looking for. Custom Audiences are the next generation of tools that will be used massively to get the right message to the right people, which will help you a lot.

HootSuite

This is a dashboard that will let you manage all your Des Moines social media marketing accounts from one place. You will be handling all your social media campaigns using HootSuite to find out what is going on the social media world and your brand or product. There are tons of things you need to find out about the traffic you are getting from social media websites such as Facebook, Twitter, LinkedIn, and others.

Social media signals play an important role in the algorithms that search engines use to rank web pages. You can get the most out of Facebook ads when you use Custom Audiences, because you will be targeting people that are part of groups. HootSuite will help you manage your social media accounts very easily.