A Web siteâ€™s visibility in search results relies primarily on relevant, keyword-rich HTML copy. For companies not able or willing to optimize current site copy or develop new copy, SMP can help.
Delivery of a comprehensive list of terms that may be critical to a websiteâ€™s search engine visibility. Keywords are the backbone of many of the recommendations we provide â€“ both for SEO and PPC â€“ so strategically identifying keywords that can provide a high ROI is critical.
One of the keys to gaining in the search engines is understanding the competition. SMP exhaustively researches top competitors, examining online strategies and tactics and applying that learning to recommendations for our clientâ€™s own online strategies.
Search Engine Optimization
By delving deep into a companyâ€™s current online strategies and understanding short and long term goals, SMP is able to provide actionable Search Engine Optimization recommendations. SMP provides recommendations in several stages, tailored to the audience to which they apply. With our extensive knowledge of the latest industry tactics and strategies, and understanding that each website has different needs, SMP clients are assured to come away with an effective and comprehensive SEO plan.
SEO Reporting & Analysis
Search engine optimization is dynamic and visibility for relevant search phrases is a moving target. As such, it is necessary to continually monitor all organic search engine marketing efforts. SMP will make ongoing suggestions for improving site copy or source code to maintain or improve visibility for target search phases. SMP uses multiple data sources to report on performance, the most critical of which is a siteâ€™s Web Analytics. Understanding and making adjustments based on this real-world data can mean the difference between a website that thrives or fails.
Search Engine Marketing Public Relations (SEM PR)
SEM PR (aka Online PR or SEO PR) is a critical aspect of any successful search marketing strategy. SMP proactively works with in-house or agency PR professionals to optimize existing PR collateral for optimal search engine visibility. SEM PR campaign elements may include optimization and promotion of press releases, syndicated articles, FAQs and more
Popular directories employ human editors to review site submissions, rather than search engine spiders and algorithms. SMP understands the submission process and ensures timely and accurate listings on all top tier directories (i.e. Open Directory and Yahoo!) as well as trade-related directories as part of a baseline site launch. Any directories with outdated or inaccurate listings will also be updated at launch.
While search engines and directories generate a majority of traffic, creating inbound links is very important. Not only do qualified visitors click through from links on relevant industry sites, but search engines like Google evaluate possible results based on link popularity (links from relevant sites to your own are considered credible references). While link development is time consuming, it is a necessary aspect of site promotion that pays off big. SMP also provides training for in-house management.